Ecosystem Roundup: The rise of the machine consumer

Asia’s merchants are approaching a strategic inflection point: in agentic commerce, the contest is no longer won at the search-result page, but inside the machine’s decision loop. Morph’s forecast may sound bold, yet the surrounding evidence from Salesforce, Adobe, and McKinsey suggests the foundations are already in place. Open protocols for identity, mandate, checkout and [] The post Ecosystem Roundup: The rise of the machine consumer appeared first on e27 .