The consumer is still human. The gatekeeper isn’t

For most of my career in marketing, the basic equation was simple: Brands compete for consumers’ attention. We built campaigns to reach people, influence them, persuade them and ultimately get them to buy. Search changed that equation. Social media changed it again. Algorithms changed it further. Now AI is changing something much more fundamental. The [] The post The consumer is still human. The gatekeeper isn’t appeared first on e27 .