The Philippines at the AI crossroads: What the country and its industry leaders must do now

OUR COUNTRY’s outsourcing empire is now facing a reckoning. Artificial Intelligence (AI) is already encroaching on the Philippine economy: inside the contact centers, back-office operations, financial services firms, and the shared service centers that employ nearly two million Filipinos and anchor more than 8% of the country’s GDP. The rules of competition are changing faster than most organizations have prepared for.