Singaporeans equate net-worth with self-worth: AIA study reveals harmful financial stereotypes hold back wellbeing

SINGAPORE, May 25, 2026 /PRNewswire/ -- Stereotypes about financial success are shaping identity and perceptions of masculinity in Singapore, according to the AIA Rethink Healthy Asia Report. While Singaporeans report lower personal agreement with many traditional stereotypes compared to the rest of Asia, they experience some of the highest impact on their wellbeing, with 98% of respondents in Singapore noting that stereotypes negatively impact them socially. These findings suggest that even whe