National Advertising Division Finds Xfinity Internet "Fiber-Powered” Claim Supported; Recommends Disclosure Modification

In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division determined that the language of the challenged claim sufficiently explains that the advertised Xfinity Internet service does not deliver Fiber to the Home, but recommended that Comcast Cable Communications Management, LLC modify its disclosure in connection with claims that Xfinity Internet service is "fiber-powered” to ensure that it is clear and conspicuous. New York, NY, June 03, 2026 (GLOBE NE