Manila Times Business
Coachella Takes the Crown: U.S. Festivals Dominate the Inaugural 'Global Festival Attractiveness Index' ('Yanolja Festival Index')
Yanolja Research Unveils Data-Driven Rankings, Showcasing the Overwhelming Power of American Cultural Events SEOUL, South Korea, June 8, 2026 /PRNewswire/ -- Yanolja Research, a global research institute specializing in the travel and tourism industry, announced today the launch of the "Global Festival Attractiveness Index" (widely known as the "Yanolja Festival Index"), a pioneering framework designed to objectively and quantitatively measure the qualitative appeal of major global festivals usi
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