L’Oréal to acquire a majority stake in Innovist, a leading digital-first Indian personal care house of brands

Strategic expansion in India: This investment reinforces L’Oréal’s commitment to India and accelerates its strategy to scale and lead in one of the world's fastest-growing beauty markets.Highly complementary brand fit: Innovist’s digital-first brands naturally complement L’Oréal’s existing portfolio, bringing high-performing science-led products specifically tailored for Indian consumersOperational continuity: Agreement retains the expertise of Innovist’s founding team and their entrepreneurial