Labatt USA Taps Big Jay Oakerson as Brand Ambassador for New "Brewed for the Roast” Campaign

ROCHESTER, N.Y., June 23, 2026 (GLOBE NEWSWIRE) -- Labatt teams up with crowd-favorite comic Big Jay Oakerson as Brand Ambassador for its new "Brewed for the Roast” campaign. Celebrating unfiltered, in-the-moment connections, the campaign taps into the playful jabs and banter that bring people together - at the bar, at the game, on the course, or anywhere with friends. Because behind every great roast is an even better toast. "Big Jay connects people the same way Labatt does - by keeping things