IJE Software logoIJEsoft
ServicesPortfolioPricingAboutCase StudyStackNewsBlogPartnerPH NewsMarketsContactGet in touch
← Back to Philippines Business News
PhilStar Business

Filipino workers are ready for AI – but are businesses? ASUS Co-CEO Samson Hu weighs in

Hu, with a deep engineering background, views the enterprise AI gap as an organizational and structural bottleneck rather than a technological one.

Context & Analysis

The Philippines has spent years building a workforce capable of handling advanced technology. From IT-BPM professionals to engineering graduates, Filipino talent adapts quickly to new tools. The real hurdle lies inside company headquarters. Many firms still operate with legacy approval chains, siloed departments, and rigid performance metrics that were designed for pre-digital workflows. When leadership treats artificial intelligence as a software purchase rather than a process redesign, implementation stalls.

This structural lag carries direct consequences for Philippine commerce. Small and medium enterprises that fail to reorganize around data-driven decision making will struggle to compete with regional peers already embedding automation into supply chains and customer service. Larger publicly listed companies face investor scrutiny as capital expenditure shifts from hardware to change management. The Bangko Sentral ng Pilipinas has repeatedly cautioned financial institutions about AI governance, while the Department of Trade and Industry continues to push digital upskilling programs. None of these initiatives succeed if corporate boards do not adjust internal incentives, data-sharing protocols, and risk frameworks.

For consumers, the delay translates into slower service upgrades and missed opportunities for localized innovation. Businesses that treat AI as a tactical add-on will see fragmented results, while those that restructure teams around cross-functional data ownership will capture efficiency gains that compound over time. The Securities and Exchange Commission’s growing focus on technology disclosure also means companies will need to justify how they deploy emerging tools beyond marketing claims.

What to monitor next is how Philippine firms allocate budgets toward organizational change rather than vendor contracts. Watch for shifts in executive compensation tied to digital transformation milestones, partnerships with local universities for workflow redesign, and clearer internal AI governance policies. The technology is no longer the constraint. The question is whether company structures can move as fast as the talent already in place.

Analysis by IJE Software — original commentary on the story above.

This is an excerpt. Read the full article at the original source:

Source: philstar.com

More from PhilStar Business

Diesel, kerosene prices seen rising by over P2 per liter – DOE

9h ago

The Philippines is the world’s best place to retire

14h ago

Philippine salt sector's robust growth cited as production hits 199K MT in H1

17h ago

3 reasons why paying with Salmon hits different

17h ago

Your Daily Briefing

AI business companion — delivered every morning

Markets, PH news, financial insights, and devotionals — curated by AI and sent at 7 AM PHT. Pick your topics below.

Devotionals
Blog Topics
HR & Workforce
Real Estate & Property
News & Markets

1 topic selected