BusinessWorld
DoT’s ‘rebrand’ expected to boost tourism growth
The Department of Tourism (DoT) said that changing its branding direction in its Love the Philippines campaign will help boost the country’s tourism growth. “Upon entry into the office, the first mandate that I had carried out was to change the tone of voice of the Department of Tourism with regard to how it communicates […]
This is an excerpt. Read the full article at the original source:
Source: bworldonline.com
Read Full Article on bworldonline.com →