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BusinessWorld

The Collector Who Became the Watchmaker

Mig Reyes began with a Seiko at 14. Today, as founder of Watch Solutions PH, he believes a…

Context & Analysis

The shift from personal collecting to building a company around watches is less about turning a hobby into a business than it is about converting expertise into a service economy. The profile of a collector-turned-watchmaker has a wider meaning for Philippine commerce because luxury and collectible categories have long depended on overseas brands, global retailers, and informal sellers. A domestic watch venture can grow by filling gaps that mass retail leaves open: education, authentication, after-sales care, and a more deliberate buying experience. For consumers, the appeal is not only ownership but confidence in what they are purchasing and how it will be maintained over time.

That matters because the Philippine watch market sits at the intersection of import dependence, discretionary spending, and rising demand for resale value. Watches are not just accessories; they can function as personal assets, gifts, or markers of taste. When buyers consider pre-owned pieces, vintage models, or limited releases, local intermediaries with credible knowledge become important. They help reduce information asymmetry between sellers and buyers, a problem that is especially acute in markets where counterfeit goods, incomplete service histories, and inconsistent pricing can undermine trust. A domestic specialist also gives companies a clearer path to comply with consumer protection expectations, secure payments, business registration, and transparent terms of sale.

The broader lesson for Philippine entrepreneurs is that niche luxury does not require mass scale to be commercially meaningful. A company can build value by serving a small but serious customer base with better curation, trust, and service than generic e-commerce platforms. As the peso, import costs, and consumer confidence shift, businesses that anchor themselves in expertise rather than just inventory may weather price swings more effectively. What to watch next is whether local watch businesses formalize their operations: clear authentication standards, warranty or repair terms, registered corporate structures, and partnerships with brands or service providers. If they do, the story becomes less about one collector’s journey and more about how Filipino firms can create durable value in global luxury categories without waiting for foreign players to serve them first.

Analysis by IJE Software — original commentary on the story above.

This is an excerpt. Read the full article at the original source:

Source: bworldonline.com

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