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3 posts in Sales & Marketing
Filipino SMEs are increasingly turning to custom software to solve unique business challenges. Here's what's driving the trend — and how to tap into it.
Key Insight
The Philippine custom software market is growing rapidly because off-the-shelf products rarely fit local business needs. This creates a unique opportunity for referral-based sales.
Selling software to small and medium businesses is different from selling to enterprises. Here's a practical guide for anyone looking to refer software deals.
Key Insight
Most successful referrals come from natural conversations about problems people already have — not cold pitches. Listen for pain points, then offer a solution.
Customer relationship management isn't just for big corporations. Learn why SMEs need CRM systems and what to look for when choosing one.
Key Insight
Most SMEs lose 20-30% of leads simply because they lack a proper CRM system. A custom CRM pays for itself by closing that gap alone.