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BusinessWorld Banking

EastWest Bank partners with Luna, DragonFi to expand PERA access

EAST WEST Banking Corp. (EastWest Bank) has partnered with DragonFi Securities, Inc. and Luna Securities, Inc. to expand access to its Personal Equity and Retirement Account (PERA) products. Under the partnership, customers of DragonFi Securities and Luna Securities can access EastWest PERA products directly via their digital channels. EastWest PERA products are available to both […]

Context & Analysis

PERA is one of the clearest signs that Philippine regulators want ordinary investors to participate in capital markets, not just institutions. The Personal Equity and Retirement Account framework lets savers build a dedicated pool for equities, unit investment trusts, and other eligible instruments while keeping the purpose long-term. The practical significance of this arrangement lies in distribution: it connects a major bank’s retirement product with brokerage platforms where investors may already be active digitally.

That matters because many retail investors are more comfortable starting with an app or online portal than visiting a branch to open a separate account. If a customer can reach PERA products without leaving the interface where they already manage investments, onboarding friction drops. That can be important in a market where participation has often been constrained by paperwork, limited financial literacy, and uncertainty about which products fit a long-term goal. It also gives a bank wider reach into digitally active investor segments, while securities firms add a retirement-oriented product to their lineup.

For consumers, the key question is convenience versus suitability. A PERA account can support retirement planning, but it should still be matched to risk tolerance and time horizon. Investors should understand eligible products, fees, withdrawal rules, tax treatment, and whether the platform provides adequate guidance. The partnership does not change the underlying risk of equity markets; it changes how easily people can get in.

Broader context matters too. The SEC, BSP, and PSE have all pushed for deeper local capital market participation, financial inclusion, and a stronger domestic savings culture. Retail access to listed equities and regulated funds can help broaden the investor base, though sustainability depends on investor protection, transparency, and market confidence. What to watch next is whether this becomes a one-off distribution tie-up or part of a wider trend of banks and brokerages embedding retirement products into digital platforms, and whether adoption follows beyond the announcement.

Analysis by IJE Software — original commentary on the story above.

This is an excerpt. Read the full article at the original source:

Source: bworldonline.com

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